Archive for June 28th, 2010


June 28, 2010

We have been playing with google adwords for the last few days. Its a brilliant concept. I think I wasted the $30 we at ‘Perfect Notes’ invested in it. But for some businesses.. possibly not ours, its the most brilliant brilliant marketing possible. Even though it has some issues. Let me explain

The way adwords works is you can essentially pay google to return an add about you if a search contains certain key words. It all depends on just how targeted those words are how effective an advertisement is. If you can figure out exactly what search a savvy person would use to find your business and the words in that search are specific enough to get to you and not 75 000 other people then adwords is way going to work for you. Otherwise probably not

So if you are one of 3 suppliers of bronze hyperdrive assemblies in Australia, then the search .. bronze hyperdrive with returns limited to Australia is absolutely going to work. But if you are selling batteries in Hong Kong, probably not. One of our customers is selling fire control equipment in Melbourne.. another is a mower repair shop in Portsea… and a future customer is.. heh.. a dentist in an undisclosed suburb.. you can see that certain keywords are likely to work for them.. and for the customer when it comes to that. But you can also see that ‘computer support’ meh.. there are a lot of competitors out there. They mostly are not very good, but its first contact we are seeking.

Problems.. the narrowing down to geographic areas possibilities in adwords suck. We will go anywhere in Melbourne for a customer.. but close is nice. Dedicated as we are to minimizing time spent stuck in traffic. Its nice for customers in a lot of cases too. really good for both business and customer to hook up if they are close geographically. Not always but often. Adds a little bit to the community feeling too. A friend of mine is trying to get a sharehood off the ground in Surrey Hills I do not like her chances.. but all these little attempts to build local communities are to be applauded in my opinion.

Brilliant stuff… the Google analytics stuff works right in with adwords. Meaning that you can tell if it works. Or not. And you can set a daily budget. Absolutely brilliant. Oh and its going to push your site up the google returns list. For most business sites (maybe not for the CIA) more traffic is good.

Mark has been targeting his bonsai stuff heavily with Google adwords. With a very small budget he is moving as much of this stuff as he wants too. And now that we understand how it works we have approached a couple of the customers we think it will work for and now have at least one campaign to run. Its important to us that your businesses succeed, cos that is the only way we succeed for one thing.. but it also goes to that entire neighborhood thing.

Set off for my training ride this morning.. at dark oclock.. rugged up like a very warm thing. Hard to get out of bed it was. A kilometer down the road and right on time my front light fell off. I spent 30 minutes finding all the pieces then slunk home and back to bed. Feeling very like an evil stealth cyclist. Arggghhhhhhhhhh